Nick Horswell spent 15 years working in a number of full-service ad agencies before leaving in 1990 to set up a media agency with his friends David Pattison and Jonathan Durden, with financial backing and support from another very trusting friend, John Ayling.
By 1995, the agency (PHD) had grown to about 40 people and we sold to the AMV Group, merging with their media department and embarked on a five year earnout with very scary targets.
By the end of 2000 PHD had become a group of eight companies, employing 240 people, turning over nearly £400 million a year and making very healthy profits and margins.
Early in 2002, Nick decided that he needed a new business challenge, so he put all of this behind him and became Uncle Nick.
He also makes a mean risotto ...